Impossible though it may be now to imagine, this icon among icons was not always called the Speedy. Born in the 1930s, the little sister of the legendary Keepall was originally christened the “Express”, in reference to that era’s passion for new and faster means of transportation.
It even, for a time, bore the name “Vernet”, after a street near Louis Vuitton’s home in Paris. Neither suited it quite so well as “Speedy”, the name by which it is now affectionately known at the four corners of the globe.
The Speedy 25 has a particularly fascinating history. In 1965, Audrey Hepburn, a loyal Louis Vuitton customer, asked Henri-Louis Vuitton to create a smaller version of the Speedy as a Special Order. The Speedy 25 became a constant companion of this most stylish of stars, as it has for countless women since.
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